What's the role of humor in push notification affiliate marketing campaigns?

Daniel

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Humor can make a message stand out and feel more friendly. Since push notifications are short, a funny line or playful tone can catch attention fast. For example, instead of saying “Big discount now,” you can try something like “Your wallet will thank you later.” It makes the message lighter and more fun to read. When people enjoy reading your message, they may be more open to clicking it. But it’s good to keep the joke simple and clear so it doesn’t confuse the reader. It can be a nice way to stay in your audience’s mind. Are there other light and fun approaches that have worked well in messages like this?
 
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