Why do business owners create social media that they hardly use?

[Brajet]

It surprised me when I noticed that there are some business owners that are on some social media platforms but they hardly use them. In fact, I have examples of some of these. They never promote any of their social media platforms.

The engagement is not much on their social platforms. What can make business owners do this? Do you also have examples of social platforms that are into this? Share your experience with them.