Admetrika is a global digital advertising network based in Estonia, offering a self-serve platform designed for both publishers and advertisers. With over 18,000 active publishers and more than 1,300 advertisers, Admetrika has facilitated over 1,320 campaigns and serves over 100 million impressions weekly, making it a significant player in the digital ad space.
Publisher Overview
Revenue Models
Admetrika operates primarily on CPM (Cost-Per-Mille) and CPC (Cost-Per-Click) models. This dual approach allows publishers to monetize their traffic either through impressions or clicks, providing flexibility depending on their audience engagement.
Ad Formats
The network supports a wide variety of ad formats, including:
- Native Banners
- Popunder Ads
- In-Page Push Notifications
- Social Bars
- Direct Links
- VAST Video Ads
These formats are mobile-friendly and designed to be resistant to ad blockers, which helps maximize earnings for publishers.
Payment Terms
- Minimum Payout: $50
- Payment Frequency: Net 30 (payments made within 30 days after the end of the month)
- Payment Methods: PayPal, Bank Transfer, Paxum, and Bitcoin
Approval Process
Publishers need to apply through Admetrika’s platform by submitting their website URL. The approval process typically takes up to 24 hours. Once approved, publishers gain access to a comprehensive dashboard to generate ad codes and monitor their performance in real-time.
Advertiser Overview
Pricing Models
Advertisers have three pricing options to choose from, depending on their campaign goals:
- CPM: Pay per 1,000 impressions
- CPC: Pay per click
- CPA: Pay per action or conversion
Campaign Management
Admetrika offers a self-serve platform where advertisers can create and manage campaigns with detailed targeting options. The platform provides real-time analytics and optimization tools that help maximize return on investment by adjusting bids and targeting dynamically.
Pros
- Diverse ad formats that fit various website types
- Real-time reporting and analytics
- Multiple convenient payment methods
- Strong global reach with over 100 million weekly impressions
Cons
- Approval process may take up to 24 hours
- No referral program currently available
Conclusion
Admetrika is a reliable and versatile advertising network that caters well to both publishers and advertisers. Its diverse ad formats, flexible payment options, and self-serve platform make it an attractive choice for website monetization and targeted advertising campaigns. However, users should be prepared for a short approval delay and note the absence of a referral program.
Last edited: