Company Background
AkaDigital Pte Ltd., a private company with an estimated 10–50 employees, operates from Singapore, with key offices in Ho Chi Minh City (Vietnam) and Jakarta (Indonesia). Its revenue is undisclosed, but partnerships with Google, DV360, The Trade Desk, and 30+ ad exchanges enhance its reach. Recognized as a leading KOL and Spotify partner in Vietnam, AkaDigital has strong AffPaying reviews for reliability, though financial transparency is limited.
Advertising Formats and Services
AkaDigital offers diverse ad formats:
- Display Ads: Banners, pop-ups for desktop/mobile.
- Video Ads: Pre-roll, in-stream, and programmatic DOOH (14,000+ screens).
- Native Ads: Contextually integrated for seamless engagement.
- Social, Search, Email: Campaigns on TikTok, Instagram, YouTube, and Google.
Pricing models include CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Flat Rate, and % of Media Spend via RTB. Key features: - Targeting: Geo, demographic, behavioral, and cross-device via LAP.
- Analytics: Real-time tracking of impressions, clicks, and conversions.
- Compliance: GDPR/CCPA-compliant with fraud detection.
Integrations with DV360, AppNexus, and Rubicon ensure premium inventory.
For publishers, AkaDigital's LAP connects to global exchanges, offering high eCPM rates, no minimum payout, and support for display, video, and social traffic. Traffic quality is monitored 24/7 to filter bots.
For advertisers, the LAP DSP provides self-serve or managed campaigns, optimizing for ROI with KOL and influencer integrations. Events in Hanoi (June 2023) and Ho Chi Minh City (Feb 2023) with Mixpanel and mParticle showcased data-driven strategies, engaging 150+ C-level executives.
Technology
AkaDigital's LAVA platform uses AI for predictive analytics, bid optimization, and fraud detection. Built with HTML5, JS tags, and mobile SDKs, it supports cross-device tracking and integrations with Google Cloud, Meta, and TikTok. The user-friendly dashboard requires minimal technical expertise.
Requirements
- Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
- Publishers: Require quality content and API/JS integration.
- Technical: Minimal coding with plug-and-play setup.
AkaDigital reaches SEA audiences with precise targeting, delivering high ROAS through fraud-free traffic and 30+ exchange partners. Its KOL network and pDOOH capabilities enhance brand impact. Publishers benefit from reliable payouts, and advertisers gain from omnichannel solutions and SEO services.
Challenges
Limited financial transparency may concern publishers. Competition from larger DSPs like The Trade Desk limits market share. Low website traffic (923,312 global rank) suggests niche visibility, and some users report integration complexities with ad exchanges. Confusion with unrelated entities (e.g., akawam.com) may affect brand clarity.
Recent Results
In 2023, AkaDigital hosted workshops in Hanoi (June) and Ho Chi Minh City (Feb), collaborating with Mixpanel and mParticle to drive data-driven marketing discussions. Its blog highlights trends in pDOOH and influencer marketing, aligning with the $400B mobile ad market's growth. Client testimonials praise campaign performance, though specific metrics are scarce.
Conclusion
AkaDigital is a performance-driven ad network excelling in programmatic advertising and influencer marketing in SEA. Its LAVA platform, AI-powered solutions, and premium partnerships deliver strong ROI. Despite challenges like transparency and competition, AkaDigital's regional expertise makes it a compelling choice for targeted digital campaigns.