Founded in 2007 by Harriet Hastings and Stevie Congdon, Biscuiteers is a UK-based gifting retailer renowned for its hand-iced biscuits, chocolates, and cakes. The company offers a unique alternative to traditional gifts like flowers, providing personalized, design-led edible creations delivered in keepsake packaging. Their products are crafted in London and are available for delivery both within the UK and internationally.Product Range
Biscuiteers' offerings include seasonal collections for occasions such as Christmas, Easter, and Valentine's Day, as well as bespoke designs for corporate clients and private events. Their products are stocked in prestigious retailers like Selfridges, Harrods, and Le Bon Marché in Paris. The company has also partnered with brands like Nespresso to create co-branded festive collections.
Affiliate Program
Biscuiteers runs its affiliate program via the Awin network, providing partners an opportunity to earn commissions by promoting their unique edible gifts. Affiliates earn a competitive commission rate, typically around 7% on sales generated through their referral links. The program features a 30-day cookie duration, meaning affiliates receive credit for purchases made within 30 days of the initial referral click. Affiliates are supported with a range of creative marketing materials and can utilize diverse promotional methods to maximize earnings.
Ethical and Sustainable Practices
The company is committed to ethical and sustainable practices, scoring highly in areas such as environmental responsibility and palm oil-free products. Although Biscuiteers has not yet applied for Ethical Accreditation, it is recognized for its efforts in sustainability.
Technological Innovation
In collaboration with technology partners, Biscuiteers has implemented AI-driven product recommendations and omnichannel integration to enhance the customer experience. The introduction of features like a delivery date calendar and multi-address checkout has streamlined the gifting process, leading to significant increases in sales and customer acquisition.
Conclusion
Biscuiteers stands out in the gifting industry for its creative approach, high-quality products, and commitment to customer satisfaction. Whether you're looking for a personalized gift or a corporate solution, Biscuiteers offers a delightful and thoughtful choice.