Can native ads be a good source of traffic?

[btaliat]

Unequivocally, native ads can be a good source of traffic as it meets all the requirements for both the advertisers and the audience. It is seen as non-intrusive because of its nature of blending naturally to the original contents.

Also, native ads will surely have a high CTR because users are likely to click the ads because of its semblance with the article, and since it only targets specific audience. What is your contribution on this?