When comparing pop traffic to social or search traffic, conversion rates can differ based on how targeted and engaged the audience is. Social and search traffic often come from people actively searching for something or engaging with content they like, which can lead to higher conversion rates. Pop traffic, however, reaches a wider audience but might not be as targeted, which can affect conversion rates. Despite this, pop traffic can still be effective for affiliate marketing if the offer is right for the audience. How do you think pop traffic can be optimized for better conversions?