Case Study: $12K Profit with TikTok Ads + Gambling Offer in Just One Month

[btaliat]

Hey fellow marketers!

We’re excited to share one of our successful TikTok campaigns to help inspire and guide those looking to enter the gambling vertical using TikTok ads.


This case study dives into how we generated over $12,000 in pure profit within a month, promoting a gambling offer in Ukraine, using a smart combination of creative strategy, performance optimization, and scalable setup.

What You Need to Start with TikTok Gambling Ads​

If you're planning to tap into gambling with TikTok traffic, make sure your foundation is solid. Here’s what worked for us:

• Agency TikTok Accounts: These are a must. Regular accounts often run into daily spend limits and bans. Agency accounts offer more stability and higher spending caps.
• High-Quality PWA (Progressive Web App): For smooth conversions and better engagement. We worked with a professional team that specializes in PWA designs tailored for gambling.
• Strong GEO Selection: We picked Ukraine due to its favorable user engagement and moderate ad costs at the time. Every GEO performs differently, so select wisely.
• Creative Variations: A large volume of ad creatives was the key to testing and scaling. TikTok favors freshness.
• Dedicated Time & Patience: Running and managing multiple accounts requires attention. You can't automate everything.

Campaign Details​

Let’s break down the core stats of the campaign:

• Date Range: January 12 – February 12, 2022
• Offer: Gambling offer from Cosmolot
• Payout per FTD (First Time Deposit): $30
• Target Country: Ukraine
• Ad Spend: $10,283
• Revenue Earned: $22,590
• Profit: $12,307
• ROI: 219%
• Target Audience: Males, aged 25+

Ad Strategy & Creative Tips​

This is where things got interesting. To drive solid results on TikTok, we leaned into what the platform does best—short-form, trend-based creative storytelling.

• Trend Hacking: We followed viral TikTok trends and adapted the vibe to fit the gambling niche. No hard selling. We made it feel native.
• Captions: Simple but effective. Calls-to-action like “It’s your time to win” or “NEW GAME” performed well.
• Descriptions: Always highlighted a bonus incentive—e.g., “Get your welcome bonus” or “Claim your gift now”. This boosted CTR.
• Creative Volume: We didn’t rely on 1 or 2 creatives. Instead, we produced dozens across several ad groups, which helped battle creative fatigue and allowed us to scale horizontally.
• Ad Tone: Soft and subtle. We avoided overly aggressive advertising to stay compliant with TikTok's moderation rules.

Scaling Strategy​

Scaling was tricky due to account-level spend limits—especially in Ukraine at the time. Instead of increasing budget per account, we scaled by:

• Launching multiple ad accounts
• Duplicating winning creatives with new twists
• Expanding to similar demographics in the same GEO

Important Update​

Please note:
This TikTok gambling project was discontinued over a year ago, and unfortunately, some scammers are impersonating our brand. We are not offering any paid services or account sales, and we advise caution if anyone contacts you using our name. No refunds or support will be offered for such third-party dealings.

Final Thoughts​

TikTok is a goldmine when it comes to gambling offers—if done right. The key lies in the combination of agency accounts, strong creatives, proper GEO targeting, and consistent testing.


While this campaign is no longer active, the strategy remains relevant and can be adapted for other verticals like betting, sweepstakes, or even finance.


If you're planning to dive into this niche, focus on creative quality, stay updated with TikTok trends, and prioritize compliance. With the right setup, you can turn small tests into big wins.


Stay sharp and good luck!