Hey everyone,
Today I’m sharing a full breakdown of a profitable dating campaign that one of our partners ran over the course of a year. This is a real-world example of how consistent traffic generation, smart targeting, and the right offer can deliver impressive results.
OiSecret is a long-running dating offer that has been performing well for over 3 years. The traffic for this case study was running 24/7 throughout the entire period, generating a steady stream of sign-ups and deposits.
The approach was straightforward but consistent. The advertiser tested multiple creatives, optimized placements, and stayed on top of moderation rules.
Ad Creatives
Three main headline variations were used, each localized to include the city name for personalization:
All ads were written in Portuguese to match the local audience and used imagery suitable for dating but still within ad network moderation limits.
The goal was broad reach with localized ad copy to make the ads feel personal to each viewer.
Like with most native ad campaigns, moderation played a role. Some creatives were flagged and removed after initially being approved. This caused some gaps in the data and led to certain statistics disappearing from the platform’s dashboard.
Another challenge was dealing with low-quality placements. A few platforms delivered clicks but no registrations. Instead of letting them drain the budget, they were blacklisted as soon as the problem became clear. Lesson learned: don’t wait too long to cut underperforming traffic sources — in this campaign, $156 was lost before making the adjustment.
Running dating campaigns in Brazil can be extremely profitable when paired with the right traffic source, strong localization, and disciplined optimization. This campaign is proof that a steady, long-term approach can produce consistent profits and high ROI without constant radical changes.
For those considering PPS dating offers — they’re not as difficult as many think. The formula is straightforward:
If you’re patient and willing to put in the work, results like these are absolutely achievable.
Today I’m sharing a full breakdown of a profitable dating campaign that one of our partners ran over the course of a year. This is a real-world example of how consistent traffic generation, smart targeting, and the right offer can deliver impressive results.
Campaign Overview
- Traffic Generation Period: July 1, 2021 – July 25, 2022
- Traffic Source: Native ads (Revcontent)
- Affiliate Network: Cpamatica
- GEO Target: Brazil (BR)
- Offer Type: PPS (Pay Per Sale) dating – OiSecret (in-house offer)
- Commission: $17.90 per male deposit, $16 per female deposit
- Budget & Revenue:
- Total Spent: $8,796
- Total Earned: $16,512
- Profit: $7,716
- ROI: 88%
OiSecret is a long-running dating offer that has been performing well for over 3 years. The traffic for this case study was running 24/7 throughout the entire period, generating a steady stream of sign-ups and deposits.
Campaign Setup & Strategy
The approach was straightforward but consistent. The advertiser tested multiple creatives, optimized placements, and stayed on top of moderation rules.
Ad Creatives
Three main headline variations were used, each localized to include the city name for personalization:
- Garotas de {city} estão procurando amor (Girls from {city} are looking for love)
- Procurando por uma linda garota? Cadastre-se neste site de namoro! (Looking for a beautiful girl? Sign up for this dating site!)
- Garotas solteiras {city} podem estar procurando por você (Single girls from {city} may be looking for you)
All ads were written in Portuguese to match the local audience and used imagery suitable for dating but still within ad network moderation limits.
Targeting Settings
- Language: Portuguese
- Devices: All devices (desktop + mobile)
- Traffic Type: Native ads
- Bidding: $0.006 cost per click (CPC)
The goal was broad reach with localized ad copy to make the ads feel personal to each viewer.
Challenges & Adjustments
Like with most native ad campaigns, moderation played a role. Some creatives were flagged and removed after initially being approved. This caused some gaps in the data and led to certain statistics disappearing from the platform’s dashboard.
Another challenge was dealing with low-quality placements. A few platforms delivered clicks but no registrations. Instead of letting them drain the budget, they were blacklisted as soon as the problem became clear. Lesson learned: don’t wait too long to cut underperforming traffic sources — in this campaign, $156 was lost before making the adjustment.
Key Takeaways
- Personalization Works – Adding city names in the ad copy increases click-through rates.
- Consistent Testing is Essential – Using multiple creatives helped keep the campaign alive despite moderation issues.
- Act Fast on Bad Traffic – Blacklist non-performing placements quickly to avoid wasted spend.
- Long-Term Runs are Possible – With the right offer and network support, dating campaigns can stay profitable for years.
- Communicate with Your Affiliate Manager – They often know which offers are hot and can recommend GEOs that are currently converting well.
Final Thoughts
Running dating campaigns in Brazil can be extremely profitable when paired with the right traffic source, strong localization, and disciplined optimization. This campaign is proof that a steady, long-term approach can produce consistent profits and high ROI without constant radical changes.
For those considering PPS dating offers — they’re not as difficult as many think. The formula is straightforward:
- Find a proven offer
- Use a reliable traffic source
- Localize and test your creatives
- Optimize ruthlessly
If you’re patient and willing to put in the work, results like these are absolutely achievable.