Over the past few weeks, I’ve noticed more and more affiliate marketers asking for real-world examples of profitable campaigns. The question that keeps popping up is: “Can you share a detailed case study with strategies that actually worked?”
Well, here’s one fresh from the testing grounds. This case comes from our affiliate marketing specialist, Roman — a performance-driven marketer who knows his way around traffic optimization. Formerly focused on traffic assessment (measuring quality across various verticals), Roman recently decided to roll up his sleeves and run his own campaigns to find winning combinations of offers, creatives, and targeting.
This particular test focused on the Latin American market — specifically Brazil — using Push Notification ads to promote an eCommerce-style offer. Let’s break it down.
Ad Format: Push Notifications
Duration: September 19 – October 28
Traffic Source: PropellerAds Push
Roman launched two separate campaigns targeting Android users but approached them differently:
High Activity Group – CPC bidding at $0.005 per click, frequency cap 1/24 hours
Low Activity Group – CPM bidding at $0.01 per 1,000 impressions, frequency cap 1/24 hours
Roman kept things simple but relevant.
Pre-lander and Landing Page:
A short pre-lander to filter and warm up visitors, followed by the main sales page of the Max TV offer.
Total Spent: $2,344
Total Revenue: $3,373
Net Profit: $1,029
ROI: 43.89%
Interestingly, the CPM campaign (Low Activity group) delivered almost the same number of conversions as the CPC campaign, but at nearly half the traffic cost — making it the ROI winner.
Roman notes that the total revenue has the potential to reach $5,539, pending approval of all conversions after the offer’s hold period.
Push traffic in Brazil can be extremely profitable if you approach it with a clear structure and willingness to test different bidding strategies. Pairing a high-converting offer with segmented targeting, relevant creatives, and the right bidding model can make the difference between breaking even and hitting four-figure profits.
Well, here’s one fresh from the testing grounds. This case comes from our affiliate marketing specialist, Roman — a performance-driven marketer who knows his way around traffic optimization. Formerly focused on traffic assessment (measuring quality across various verticals), Roman recently decided to roll up his sleeves and run his own campaigns to find winning combinations of offers, creatives, and targeting.
This particular test focused on the Latin American market — specifically Brazil — using Push Notification ads to promote an eCommerce-style offer. Let’s break it down.
Offer Details
- Offer: Max TV
- Flow: CPS (Cost Per Sale)
- GEO: Brazil
- Payout: $44 per sale
Campaign Setup
Ad Format: Push Notifications
Duration: September 19 – October 28
Traffic Source: PropellerAds Push
Roman launched two separate campaigns targeting Android users but approached them differently:
High Activity Group – CPC bidding at $0.005 per click, frequency cap 1/24 hours
Low Activity Group – CPM bidding at $0.01 per 1,000 impressions, frequency cap 1/24 hours
Creatives
Roman kept things simple but relevant.
- Icon: Used a “Notícia” (News) style icon to grab attention and add urgency.
- Banner Image: A clear, product-focused visual.
- Ad Copy:
- Title: “Forma legal simples de ver” (A simple way to watch)
- Description: “TV por cabo GRATUITAMENTE: leve a sua…” (Cable TV for FREE: Grab yours…)
Pre-lander and Landing Page:
A short pre-lander to filter and warm up visitors, followed by the main sales page of the Max TV offer.
Results
Total Spent: $2,344
Total Revenue: $3,373
Net Profit: $1,029
ROI: 43.89%
- High Activity Campaign (CPC): $1,455 spent
- Low Activity Campaign (CPM): $890 spent
Interestingly, the CPM campaign (Low Activity group) delivered almost the same number of conversions as the CPC campaign, but at nearly half the traffic cost — making it the ROI winner.
Roman notes that the total revenue has the potential to reach $5,539, pending approval of all conversions after the offer’s hold period.
Key Takeaways
- Mix Bidding Models: Testing both CPC and CPM gave broader coverage and revealed that cheaper traffic sources can still deliver high-quality conversions.
- Targeting Segmentation Works: Splitting campaigns by engagement level helped match bidding strategy to audience behavior.
- Creative Rotation is Essential: Roman admits he didn’t refresh creatives during this test. He believes that with regular creative updates, ROI could have been even higher.
- GEO Matters: Latin America — and Brazil in particular — offers large traffic volumes at competitive prices, making it a goldmine for the right verticals.
Final Thoughts
Push traffic in Brazil can be extremely profitable if you approach it with a clear structure and willingness to test different bidding strategies. Pairing a high-converting offer with segmented targeting, relevant creatives, and the right bidding model can make the difference between breaking even and hitting four-figure profits.