Hey everyone!
Today, I’m excited to share an insightful case study that shows how an affiliate partner was able to increase profits on a sweepstakes campaign by an extra 30%—without changing the offer, funnel, or traffic source. The secret? Smart monetization with the ProPush.me Smart Tag.
Let’s break down the full strategy and results so you can potentially replicate the same success.
Our affiliate partner is a media buyer working with high-volume SOI (Single Opt-In) sweepstake leads. The core offer promoted in this case study was a simple “Gift Card Giveaway” – the kind of offer that typically performs well across Tier 1 and Tier 2 countries thanks to its broad appeal and easy conversion flow.
Vertical: Sweepstakes
Flow Type: Single Opt-In
Main Traffic Source: PropellerAds
Additional Monetization: ProPush.me Smart Tag
Pricing Model (for ProPush): RevShare (CPM-based)
They used a clean, conversion-focused pre-lander that included a short survey before the user reached the main offer. This pre-lander created an excellent opportunity to integrate additional monetization.
On this pre-lander, the affiliate added the ProPush Smart Tag, which is designed to display a subtle opt-in window asking users if they’d like to receive push notifications. If a user agrees, they are subscribed—and you start earning on the backend without affecting the primary user journey.
There’s no disruption. If users opt-in, it’s bonus revenue. If they don’t, they continue engaging with your page like normal.
Setup simplicity:
No complex configurations or technical hurdles—just drop the tag in and let it run.
The campaign ran between November 5 and December 5, focusing on multiple GEOs:
Popunder was selected as the primary format since it performs well with sweepstakes and allows for significant traffic volumes at reasonable costs.
Here’s where things get interesting.
The affiliate ran the campaign through PropellerAds and tracked earnings both from the core offer and from the ProPush Smart Tag separately. Across the 30-day period, a total of $37,210 was spent on traffic acquisition.
Now, thanks to the ProPush Smart Tag, the affiliate generated an additional $11,114 in revenue—on top of the main offer earnings. That’s roughly 30% of the traffic cost covered through push subscriptions alone!
Some days saw $300 to $500 in revenue just from the Smart Tag, which in many cases offset nearly half the day’s traffic spend.
This case study is a textbook example of why smart monetization is so critical in affiliate marketing today. The offer wasn’t changed. The funnel wasn’t changed. The traffic source remained the same. The only tweak was the addition of a monetization layer that brought in thousands of dollars in incremental revenue.
Sweepstakes campaigns work particularly well with push subscriptions due to their simple and user-friendly flow. Adding a push opt-in layer doesn’t scare off users—it adds value. And even better, the Smart Tag doesn't interfere with the main offer’s performance.
If you’re working with SOI offers or popunder traffic, this method can be a game changer.
Thanks for reading! Let me know if you’ve tried push monetization or have questions about setting it up in your own campaigns.
Today, I’m excited to share an insightful case study that shows how an affiliate partner was able to increase profits on a sweepstakes campaign by an extra 30%—without changing the offer, funnel, or traffic source. The secret? Smart monetization with the ProPush.me Smart Tag.
Let’s break down the full strategy and results so you can potentially replicate the same success.
The Offer Setup
Our affiliate partner is a media buyer working with high-volume SOI (Single Opt-In) sweepstake leads. The core offer promoted in this case study was a simple “Gift Card Giveaway” – the kind of offer that typically performs well across Tier 1 and Tier 2 countries thanks to its broad appeal and easy conversion flow.
Vertical: Sweepstakes
Flow Type: Single Opt-In
Main Traffic Source: PropellerAds
Additional Monetization: ProPush.me Smart Tag
Pricing Model (for ProPush): RevShare (CPM-based)
They used a clean, conversion-focused pre-lander that included a short survey before the user reached the main offer. This pre-lander created an excellent opportunity to integrate additional monetization.
The Smart Tag Strategy
On this pre-lander, the affiliate added the ProPush Smart Tag, which is designed to display a subtle opt-in window asking users if they’d like to receive push notifications. If a user agrees, they are subscribed—and you start earning on the backend without affecting the primary user journey.
There’s no disruption. If users opt-in, it’s bonus revenue. If they don’t, they continue engaging with your page like normal.
Setup simplicity:
- The Smart Tag was placed within the <body> of the landing page (preferably high up for visibility).
- A service worker file was added to the root directory of the site to handle push delivery.
No complex configurations or technical hurdles—just drop the tag in and let it run.
Traffic Breakdown
The campaign ran between November 5 and December 5, focusing on multiple GEOs:
- Germany, Italy, Spain, Belgium, Ecuador, Mexico
- Platforms: Android (54%), Windows (21%), macOS (9%)
- Ad Format: Popunder
- Daily Ad Spend: Between $700 to $2000
Popunder was selected as the primary format since it performs well with sweepstakes and allows for significant traffic volumes at reasonable costs.
Earnings and Performance
Here’s where things get interesting.
The affiliate ran the campaign through PropellerAds and tracked earnings both from the core offer and from the ProPush Smart Tag separately. Across the 30-day period, a total of $37,210 was spent on traffic acquisition.
Now, thanks to the ProPush Smart Tag, the affiliate generated an additional $11,114 in revenue—on top of the main offer earnings. That’s roughly 30% of the traffic cost covered through push subscriptions alone!
Some days saw $300 to $500 in revenue just from the Smart Tag, which in many cases offset nearly half the day’s traffic spend.
Final Thoughts
This case study is a textbook example of why smart monetization is so critical in affiliate marketing today. The offer wasn’t changed. The funnel wasn’t changed. The traffic source remained the same. The only tweak was the addition of a monetization layer that brought in thousands of dollars in incremental revenue.
Sweepstakes campaigns work particularly well with push subscriptions due to their simple and user-friendly flow. Adding a push opt-in layer doesn’t scare off users—it adds value. And even better, the Smart Tag doesn't interfere with the main offer’s performance.
If you’re working with SOI offers or popunder traffic, this method can be a game changer.
Thanks for reading! Let me know if you’ve tried push monetization or have questions about setting it up in your own campaigns.