In affiliate marketing, every click counts—especially when traffic costs are on the rise. What if your pre-landers could do more than just warm up your audience? What if they could become an additional income stream on their own? That’s exactly what we explored in this case study—unlocking the hidden potential of push subscriptions and back-button scripts to boost ROI on existing campaigns, without requiring extra traffic or major effort.
Pre-landers are typically used to increase conversion rates by preparing visitors before sending them to an offer. But with the right strategy, they can also be monetized directly.
Using push notification subscriptions and a back button redirect script, we were able to turn simple pre-landers into revenue-generating machines. Affiliates using this method have reported up to 10% additional revenue on top of their existing campaign profits—just by adding a few lines of code.
This strategy is especially powerful when running volume traffic from push or native sources and looking to offset acquisition costs.
By adding a push subscription tag to your pre-landers, you start collecting user subscriptions just like a publisher would. Each subscription becomes part of a list you can monetize repeatedly through push campaigns.
How It Works:
The beauty of this setup is that it doesn’t interfere with your main conversion flow. Your pre-lander still guides users to the main offer, but you now earn recurring revenue from those who subscribed—even if they didn’t convert on the offer.
One common issue with pre-landers is bounce traffic—users who hit the back button before clicking through to the offer. To solve this, we implemented a back button redirect script.
This script detects when a user tries to leave the page and instantly redirects them to another destination (for example, a second offer, a new funnel, or even another pre-lander). It turns lost traffic into an opportunity for secondary conversions or additional monetization.
Why Use It?
However, a word of caution—overusing redirect tactics can frustrate users if not implemented strategically. It’s best used sparingly and with value-added redirects.
We ran a split test to compare the performance of a standard pre-lander versus one equipped with both push subscriptions and back-button functionality.
Campaign Details:
Optimization Notes:
We launched identical campaigns with the same creatives and traffic conditions. The only difference? One group of pre-landers had monetization features enabled.
The pre-landers with push subscriptions and back button scripts outperformed the standard setup. Not only did conversions remain strong, but the extra income from push revenue and redirected traffic added a sizable boost to overall earnings.
Key Insights:
This case study proves that with a little technical setup and smart strategy, affiliates can monetize beyond the click. Whether you’re working with pop, push, or native traffic, integrating push subscriptions and back-button redirection into your pre-landers is an easy win.
It’s time to stop leaving money on the table. Your pre-landers can (and should) do more than just bridge the gap to a conversion—they can become income-generating assets on their own.
If you're running affiliate campaigns and haven't tried these techniques yet, now's the time. The results speak for themselves.
The Concept: Monetizing Pre-Landers Beyond Conversions
Pre-landers are typically used to increase conversion rates by preparing visitors before sending them to an offer. But with the right strategy, they can also be monetized directly.
Using push notification subscriptions and a back button redirect script, we were able to turn simple pre-landers into revenue-generating machines. Affiliates using this method have reported up to 10% additional revenue on top of their existing campaign profits—just by adding a few lines of code.
This strategy is especially powerful when running volume traffic from push or native sources and looking to offset acquisition costs.
Part 1: Push Subscriptions – Passive Income from Every Visitor
By adding a push subscription tag to your pre-landers, you start collecting user subscriptions just like a publisher would. Each subscription becomes part of a list you can monetize repeatedly through push campaigns.
How It Works:
- Users land on your pre-lander.
- A permission request appears asking them to subscribe.
- Once they opt in, they become part of your subscriber base.
- RollerAds sends them push notifications over time, generating passive earnings.
The beauty of this setup is that it doesn’t interfere with your main conversion flow. Your pre-lander still guides users to the main offer, but you now earn recurring revenue from those who subscribed—even if they didn’t convert on the offer.
Part 2: Back Button Script – Catching Lost Users
One common issue with pre-landers is bounce traffic—users who hit the back button before clicking through to the offer. To solve this, we implemented a back button redirect script.
This script detects when a user tries to leave the page and instantly redirects them to another destination (for example, a second offer, a new funnel, or even another pre-lander). It turns lost traffic into an opportunity for secondary conversions or additional monetization.
Why Use It?
- Retain potential customers who might otherwise bounce
- Test alternative offers
- Increase time on site and user engagement
- Monetize every possible click
However, a word of caution—overusing redirect tactics can frustrate users if not implemented strategically. It’s best used sparingly and with value-added redirects.
Split Test Campaign Overview
We ran a split test to compare the performance of a standard pre-lander versus one equipped with both push subscriptions and back-button functionality.
Campaign Details:
- Vertical: SOI Sweepstakes
- GEO: United States
- Device: Mobile (Android)
- Ad Format: Push Traffic
- Offers Used: Multiple CPL/CPA CashApp Offers
Optimization Notes:
- Used SmartCPC bidding with average+ strategy
- Daily budget set at $20, total $100
- Push subscription and back-button scripts embedded in test pre-landers
We launched identical campaigns with the same creatives and traffic conditions. The only difference? One group of pre-landers had monetization features enabled.
Results & Takeaways
The pre-landers with push subscriptions and back button scripts outperformed the standard setup. Not only did conversions remain strong, but the extra income from push revenue and redirected traffic added a sizable boost to overall earnings.
Key Insights:
- Push subscriptions provided consistent passive revenue, improving long-term ROI.
- Back button redirects recovered up to 15% of traffic that would have been lost.
- Setup was simple, taking just a few minutes with support from the RollerAds team.
Conclusion
This case study proves that with a little technical setup and smart strategy, affiliates can monetize beyond the click. Whether you’re working with pop, push, or native traffic, integrating push subscriptions and back-button redirection into your pre-landers is an easy win.
It’s time to stop leaving money on the table. Your pre-landers can (and should) do more than just bridge the gap to a conversion—they can become income-generating assets on their own.
If you're running affiliate campaigns and haven't tried these techniques yet, now's the time. The results speak for themselves.