Hey affiliates,
Here’s a breakdown of an interesting campaign where Push Notifications were paired with Gambling offers — and the results were nothing short of impressive. In just one week, the advertiser managed to turn a $900 ad spend into $4,050 revenue, pulling a net profit of $3,150 and hitting a 350% ROI.
The advertiser ran the campaign on a CPA model, meaning payment was only triggered when a user registered and deposited at least $7. This eliminated wasted spend on non-converting clicks.
The higher-than-standard payouts played a key role in the decision to focus on these GEOs.
Average CPCs:
With these low CPC rates and strong payouts, the advertiser had plenty of room to work with when optimizing.
The funnel was straightforward:
Push Notification → Landing Page → Offer Registration Page
Both the creatives and the landing page design were simple but effective. The Push ads used engaging copy and attention-grabbing visuals, ensuring a high click-through rate. Importantly, the content of the Push Notification closely matched the landing page messaging — keeping the user’s intent aligned from the moment they clicked through.
Landing Page Design:
This simplicity kept potential players focused on taking the desired action without overcomplicating the journey.
One of the biggest contributors to success here was active traffic management. The advertiser closely monitored incoming clicks and quickly blacklisted underperforming sites. By filtering out low-quality sources early, they were able to push more budget toward traffic that was delivering conversions.
Within the 7-day run:
This level of performance in such a short time shows what’s possible when traffic quality, targeting, and offer payouts are in sync.
Conclusion:
Push notifications are far from outdated — when combined with the right offers, they can produce exceptional results. The blend of attractive payouts, low CPCs, and ongoing optimization turned this week-long campaign into a high-ROI success story.
If you’re running gambling or other high-conversion verticals, this strategy is worth testing — just remember to keep your creatives aligned, track performance closely, and don’t hesitate to blacklist poor performers.
Here’s a breakdown of an interesting campaign where Push Notifications were paired with Gambling offers — and the results were nothing short of impressive. In just one week, the advertiser managed to turn a $900 ad spend into $4,050 revenue, pulling a net profit of $3,150 and hitting a 350% ROI.
Campaign Snapshot
- Ad Format: Push Notifications
- Traffic Source: EvaDav
- GEOs: Ukraine (UA) & Russia (RU)
- Duration: 27/05/2019 – 02/06/2019
- Offers: Two casino brands
- Targeting: Chrome & Yandex browsers on mobile devices
- Budget: $900
- Revenue: $4,050
- Net Earnings: $3,150
- ROI: 350%
Offer Structure & CPA Model
The advertiser ran the campaign on a CPA model, meaning payment was only triggered when a user registered and deposited at least $7. This eliminated wasted spend on non-converting clicks.
- RU GEO: $50 payout per valid registration (above the average rate for this region).
- UA GEO: $30 payout per valid registration (slightly above average).
The higher-than-standard payouts played a key role in the decision to focus on these GEOs.
Traffic & Click Costs
Average CPCs:
- RU: $0.069
- UA: $0.031
With these low CPC rates and strong payouts, the advertiser had plenty of room to work with when optimizing.
Funnel & Creative Approach
The funnel was straightforward:
Push Notification → Landing Page → Offer Registration Page
Both the creatives and the landing page design were simple but effective. The Push ads used engaging copy and attention-grabbing visuals, ensuring a high click-through rate. Importantly, the content of the Push Notification closely matched the landing page messaging — keeping the user’s intent aligned from the moment they clicked through.
Landing Page Design:
- Minimal distractions
- Clear bonus offers
- Prominent call-to-action (big red button)
- Registration process in less than three clicks
This simplicity kept potential players focused on taking the desired action without overcomplicating the journey.
Optimization: The Blacklist Factor
One of the biggest contributors to success here was active traffic management. The advertiser closely monitored incoming clicks and quickly blacklisted underperforming sites. By filtering out low-quality sources early, they were able to push more budget toward traffic that was delivering conversions.
Performance Results
Within the 7-day run:
- Total Clicks: Over 71,000
- Revenue: $4,050
- Net Profit: $3,150
- ROI: 350%
This level of performance in such a short time shows what’s possible when traffic quality, targeting, and offer payouts are in sync.
Key Takeaways
- Match Payouts with GEO Economics: Higher-than-average payouts in selected GEOs helped maximize profits.
- Keep the Funnel Simple: Push notifications leading to an uncluttered landing page improved conversions.
- Traffic Source Management is Critical: Quickly removing poor-performing placements ensures budget is spent efficiently.
- Creative Consistency Matters: Aligning push copy and visuals with the landing page keeps users engaged and less likely to drop off.
- CPA Model Reduces Risk: Paying only for successful deposits meant zero spend on window shoppers.
Conclusion:
Push notifications are far from outdated — when combined with the right offers, they can produce exceptional results. The blend of attractive payouts, low CPCs, and ongoing optimization turned this week-long campaign into a high-ROI success story.
If you’re running gambling or other high-conversion verticals, this strategy is worth testing — just remember to keep your creatives aligned, track performance closely, and don’t hesitate to blacklist poor performers.