[Case Study] 500% ROI in 1 Week with a High-Quality Sweepstakes Offer

[btaliat]

Introduction
This campaign was all about capitalizing on a top-tier sweepstakes offer from [AdNetworkName]. With careful targeting, competitive payouts, and continuous optimization, I was able to hit a 500% ROI in just seven days. Below, I’ll break down the full process — from setup to scaling.


Campaign Setup

• Offer: $2.40 CPA sweepstakes
• Traffic Source: Pop traffic from [TrafficSourceName]
• GEO: Tier 2 (Europe)
• Tracking: Voluum Tracker for split-testing and funnel analysis
• Budget: Initial $50 test budget

Strategy

1. Initial Testing: Started with 3 landing pages + direct linking to measure CTR and CR differences.
2. Creative Optimization: Headlines with urgency (“Limited Spots!”) and high-contrast CTAs worked best.
3. Targeting: Focused on mobile devices, 3G/4G connections, and excluded underperforming ISPs after day 2.
4. Bid Adjustments: Gradually increased bids on high-performing placements to dominate inventory.

Results

• Day 1: -20% ROI (testing phase)
• Day 3: +130% ROI after cutting bad placements
• Day 5: +320% ROI after optimizing LP + creative swap
• Day 7: +500% ROI
• Total Spend: $350
• Total Revenue: $2,100
• Net Profit: $1,750

Key Takeaways

• Don’t be afraid to cut early — trimming bad placements quickly saved budget.
• Mobile-first designs converted 2x better for this GEO.
• Even a “generic” sweepstakes offer can print money with the right targeting and funnel optimization.

Final Thoughts
This campaign shows that with methodical testing, aggressive optimization, and a reliable tracker, it’s possible to turn small tests into big profits fast. My next step is to replicate this in other Tier 2 GEOs while testing push and in-page push formats.