Overview:
Here's a breakdown of how one of our iGaming partners generated over $130/day in passive earnings simply by optimizing push subscriptions across several Tier-1 GEOs. This case not only highlights the power of monetizing web traffic with smart creatives but also shows how strategic changes in targeting can make a big difference.
Let’s dive into the method, performance, and strategy that turned an average campaign into a reliable stream of four-figure monthly profit.
Initial Setup:
The partner started out focusing on Canada (CA) and Australia (AU), driving traffic to landing pages equipped with push subscription prompts via the ProPush.me platform. These were simple yet effective pages designed to convert visitors into push subscribers.
Within the first week, results were modest. For example, in Australia, the campaign received 2,222 push subscribers, generating a profit of $1,047. However, this was just the beginning.
Performance Growth Over Time:
By week six, thanks to consistent optimization and strategic geo-targeting, the same campaign in Australia had grown to 2,721 subscribers, resulting in $1,893 in profit — showing a significant increase.
The difference? A smart pivot in GEO focus and more tailored, higher-converting creatives. Not only was the subscriber base increasing, but existing subscribers were also continuing to generate revenue over time, contributing to a snowball effect in daily earnings.
The campaign consistently averaged $130+ per day, translating to a reliable monthly income of over $4,000 — from push subscriptions alone.
Key Takeaways from the Strategy:
GEO Testing Pays Off:
Early weeks were focused on only one or two regions. Expanding to other high-converting GEOs like New Zealand allowed for more scale and fresh subscriber pools.
Creatives Matter – A Lot:
The partner didn’t settle for generic creatives. Instead, they tested engaging headlines and visuals that resonated with iGaming audiences, significantly boosting conversion rates on the push opt-in pages.
Monetization Snowball:
Unlike other ad formats, push subscribers continue to bring in revenue even after the initial opt-in. This allowed the partner to grow income with minimal ongoing effort.
Simplicity Wins:
No complex funnels or multiple traffic sources were needed. Just a single monetization method (push) and a reliable flow of traffic to the offer landing pages.
Final Thoughts:
This case study is a perfect example of how simple optimization and smart targeting can lead to strong, consistent passive income in the iGaming vertical.
Whether you're a beginner looking for your first real win or an experienced media buyer testing new formats, this method proves that push traffic still works, especially when combined with high-converting creatives and well-targeted GEOs.
Have questions or want to brainstorm your own iGaming setup? Let’s discuss it below.
How would you tailor your creatives for better push opt-ins?
What GEOs have you found most profitable for iGaming or similar verticals?
Any tips for improving long-term subscriber value?
Let’s share insights and scale together!