Hey everyone,I wanted to share the results of a recent Facebook Ads campaign I ran for one of my print-on-demand stores. This case study is based on a small $50 test, but I believe it offers some solid insights—especially for those of you testing high-ticket POD items or just getting started with paid traffic.
Let’s jump right in.
The Product
I’m selling a gold necklace that comes packaged in a gift box with a sentimental message card. I decided to test this item based on its perceived value. Jewelry often carries a higher emotional and monetary value in a buyer’s mind, which gives me the freedom to price higher without triggering as much price resistance.
I listed the necklace at $99.95. This is more than I usually charge for POD items, but I had several reasons for going with a premium price point:
- Higher perceived value = stronger justification for a higher price
- Better profit margins give more breathing room for ad spend
- Typical Facebook CPA during learning phase can range from $60–$70, so I wanted to start with a product that could cover that without going into the red immediately
My fulfillment partner also handles customer service, which means I can focus more on marketing and less on logistics—huge plus.
Campaign Setup
For this test, I ran a $50 CBO campaign (Campaign Budget Optimization), now commonly known as “Advantage Campaign” within Facebook’s interface.
Here’s how I structured it:
- 3 Ad Sets targeting different audience segments
- Each Ad Set had 2 picture ads
- Total of 6 ads running
Interests Targeted:
- Ad Set 1: Engaged Shoppers
- Ad Set 2: Online Shopping
- Ad Set 3: Broad (no interests)
I scheduled the campaign to launch at midnight and reviewed the results the next day.
Results Breakdown
Ad Set 1
- Spend: $18.12
- Clicks: 10
- CTR: 1.43%
- CPC: $1.81
- Landing Page Views: 3
- Add to Cart: 1
- Purchases: 0
Ad Set 2
- Spend: $22.71
- Clicks: 11
- CTR: 2.29%
- CPC: $2.06
- Landing Page Views: 2
- Add to Cart: 0
- Purchases: 0
Ad Set 3
- Spend: $10.95
- Clicks: 5
- CTR: 1.01%
- CPC: $2.19
- Landing Page Views: 1
- Add to Cart: 0
- Purchases: 0
Total Spend: $51.78
Total Sales: 0
Add to Carts: 1
Analysis
From a conversion standpoint, this campaign didn’t yield a sale, but I wouldn’t consider it a complete failure either. Ad Set 1 showed the most promise with an add-to-cart action before reaching half of the breakeven spend ($80). Some media buyers would argue that this is a good signal to let it keep running until the full breakeven point is reached.
A few things I noticed:
- CPCs were all above $1, and according to many paid ads coaches, that’s a red flag—especially if CTRs are below 1% (which fortunately wasn’t the case here).
- CTR was decent on Ad Set 2, but it didn’t result in deeper funnel engagement.
- Add to cart on Ad Set 1 suggests it’s worth further testing, possibly with refined creatives or a stronger landing page.
Creative Format & Learnings
I used static picture ads for all variations. While image ads are easier to produce and launch quickly, several marketers swear by video ads for higher engagement—especially when targeting cold audiences. This might be an area I’ll explore in the next phase of testing.
One key takeaway here is that high-ticket POD can work, but it requires careful audience targeting, strong creatives, and tight control over CPC. Even without a sale, this test gave me useful data on which audiences are more responsive.
Next Steps
- Retest Ad Set 1 with new creatives (including a video version)
- Explore different interest stacks and possibly test narrow age/gender brackets
- Revise the landing page for better conversion flow
- Consider a lower price point for testing to increase conversion opportunities
What do you think of the setup and results? Would love to hear your feedback—especially if you’ve tested high-ticket POD on Facebook.
Thanks for reading!