Case Study: Newbie’s Journey to 216.67% ROI with Push Advertising in Egypt

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Hey everyone! I’m fairly new to affiliate marketing, and I wanted to share my first campaign results to show that even beginners with limited funds and experience can make solid profits in this space.

Starting Point: No Experience, Small Budget​

I dove into affiliate marketing around November without really knowing much beyond watching countless YouTube videos. With just a $50 starting budget, I was eager to test whether this whole affiliate thing really works. For the affiliate network, I picked CPA.House because they offer a variety of campaigns across multiple countries. For traffic, I chose Push.House — a push notification ad network that allowed me to start with as little as $50, which was perfect for my limited budget.

Campaign Setup: Choosing Offer and GEO​

I decided to target Egypt, focusing on a niche that’s known to convert well for beginners: the adult category. I found an offer called Torpedo, with a $5 payout per approved lead, which seemed ideal for my small-scale experiment.


For creatives, I went with something simple but effective: an image of a surprised woman looking at suggestive objects like a large cucumber or banana. It was straightforward and grabbed attention, which is what I needed.

Early Results and Learning Curve​

When I launched the campaign, I was refreshing the stats obsessively, waiting for clicks to roll in. After about 10 minutes, I had 6 leads! The cost per click was roughly $0.30, which made me excited because the payout was $5 per lead — potentially huge profits, right? However, only 2 out of those 6 leads got approved, which is part of the reality check in CPA marketing.


That’s when the real learning began. I had to figure out how to optimize my campaign and improve conversion rates without burning through my budget.

Optimization and Tweaks​

• Daily Click Limit: To avoid exhausting my budget too quickly, I initially capped my campaign at 1,000 clicks per day. I noticed this cap was reached within two hours, so I narrowed the campaign hours to match the call center’s operating times in Egypt. This adjustment improved my lead approval rates.
• Creative Refresh: When my campaign began to slow down, I swapped the creative for one featuring a woman with a more local Arab look, still using the eye-catching theme. This change boosted clicks dramatically and allowed me to increase my daily click limit to 2,500.
• Device Targeting: Initially, I ran ads for both mobile and desktop traffic. However, data showed most conversions came from mobile users. Running separate campaigns revealed that desktop bids were cheaper than mobile. Since mobile converted best, I focused all efforts there.
• Subscription Age & OS Version: I experimented with targeting users based on how recently they subscribed to push notifications. Surprisingly, the cheapest segments converted well, so I kept them active. I also excluded Android 8 users after noticing no conversions from that OS version, which saved budget.
• Browser Language: In Egypt, users mostly browse in Arabic or English. Filtering out English browser traffic, which wasn’t converting, helped eliminate waste.
• Scheduling: I shifted campaign timing to late evenings when my target audience was more active online, improving conversion without increasing costs.

Results Summary​

Over several weeks, with incremental reinvestment of my profits, I managed to turn my initial $50 into a total investment of $300 and a profit of $650. That’s a whopping 216.67% ROI!


Here’s the breakdown:

• Initial test with $50 → $70 returned
• Reinvested $50 → $65 returned
• Continued scaling with $300 total investment → $650 profit

All traffic sources were performing well, so I didn’t have to blacklist any sites.

Final Thoughts​

This experience taught me that:

• Push advertising is beginner-friendly and cost-effective, especially with networks like Push.House.
• Careful optimization and data-driven decisions can drastically improve ROI.
• Even newbies can succeed with patience, experimentation, and learning from mistakes.
• CPA.House offers great opportunities for new affiliates to test different offers and GEOs.

If you’re just starting out in affiliate marketing and wondering if it’s possible to make money with a small budget, my story shows it definitely is. Keep learning, testing, and adjusting — and you might be surprised how quickly you can grow your profits.


Affiliate marketing isn’t just for experts anymore. With platforms that support beginners and smart traffic sources, anyone can start generating real income.