Pay Per Call marketing is often regarded as a challenging vertical, but when approached correctly, it can be one of the most lucrative niches in affiliate marketing. Many newcomers struggle to find a clear starting point due to the wide variety of tools and traffic sources available. In this case study, we’ll break down effective combinations of offers and traffic sources that have been proven to deliver strong returns with high volume.
Flight booking Pay Per Call offers include not only flight reservations but also cancellations, reschedules, and refunds. This vertical can be tricky to advertise because major platforms like Google impose restrictions to reduce fraud, especially when ads contain phone numbers alongside brand names. To succeed, affiliates must carefully select keywords—branded keywords work best, but direct use of brand names in ad copy is discouraged.
Creative ads that focus on generic flight booking solutions tend to perform well, especially when paired with well-researched keyword targeting. Flight booking campaigns require patience and strategy but can yield impressive results when done right.
Pest control is a seasonal yet high-demand niche in regions like the U.S. where many homeowners face insect issues during warmer months. In this space, most traffic (about 90%) comes from call-only ads, with the remainder coming from click-to-website ads.
Popular keywords include "pest control near me," geo-targeted terms like “pest control Los Angeles,” and specific insect exterminator phrases. One challenge is the fragmented nature of the market, with many advertisers focusing on specific zip codes. Because demand can vary significantly by location, targeting larger areas like states (California, Texas) is often a safer strategy.
ROI in this niche typically ranges between 30% to 50%, with payouts per call usually between $20 and $35.
Auto insurance offers perform best when using call-only ads on platforms like Google Ads. Keyword strategies include targeting by state (e.g., "auto insurance California"), by car make ("Toyota auto insurance"), or even by insurance company brand names.
This niche offers consistent volume and average ROI around 30%. Payouts per lead range from $7 to $13, while pay-per-call averages are between $28 and $32. While there are often no strict limits on advertising volume, a downside is that many auto insurance offers use long and complex IVR systems, which can impact conversion rates.
This niche covers cable or satellite TV subscriptions, home internet installation, or combined packages. When targeting search traffic, it’s crucial to filter out keywords related to customer service inquiries and focus only on those with purchase intent.
Combining click-to-call and website traffic strategies works well here. Facebook click-to-message ads integrated with Messenger bots provide a smooth user journey: the bot collects basic info, confirms zip codes, and then offers a direct call option.
Typical payouts per qualified call range from $9 to $12, making this vertical accessible and moderately profitable.
The rehab niche (alcohol and drug treatment) is highly competitive and complex due to regulatory restrictions. Advertising often requires special licenses, which are typically linked to a single Google Ads account, limiting opportunities for affiliates.
However, some groups of keywords do not require a license, and partnering directly with smaller rehab centers can open doors to exclusive licensing arrangements. Payouts in this vertical are among the highest in Pay Per Call, with payments ranging from $40-$50 for 30-second calls, up to $400-$500 for calls lasting over 3 minutes.
This niche demands experience and strong relationships but can be incredibly profitable.
Health insurance for people under 65 is one of the costliest but rewarding verticals. Successful campaigns often use pre-landing pages where users enter their zip codes and compare plans before filling out lead forms. Including a call button at the end encourages qualified calls.
Google Ads campaigns should be backed by substantial account credit limits (around $350) due to high CPCs. Facebook campaigns mirror this flow with similar pre-landing and lead form strategies.
ROI in this vertical generally falls between 20% and 30%, with average payouts per lead of $8-$11 and per call payouts around $45.
Facebook Lead Ads allow affiliates to generate leads directly on Facebook through pre-built lead forms, followed by a call-to-action button that encourages phone calls. This setup is especially effective for Legal services, Medicare (health insurance for over 65), and Credit Repair niches.
Legal offers benefit from a “warm” audience that typically calls without the need for call centers. In contrast, Medicare and Credit Repair require more nurturing, often involving call centers to follow up with potential customers.
Typical payouts include $30-$35 per Medicare call, $18 per Credit Repair call, and up to $140 per sale in the Credit Repair vertical.
Pay Per Call marketing is a highly rewarding niche when approached with a strategic combination of offers and traffic sources. The key to success lies in choosing the right vertical, understanding traffic nuances, and optimizing ad creatives and keywords accordingly.
If you're considering entering Pay Per Call marketing, focus on mastering one or two niches first. Whether it’s pest control, auto insurance, or rehab services, each vertical has unique challenges and opportunities. Properly executed campaigns can generate strong returns and establish long-term affiliate revenue streams.
1. Google Ads + Flight Booking Offers
Flight booking Pay Per Call offers include not only flight reservations but also cancellations, reschedules, and refunds. This vertical can be tricky to advertise because major platforms like Google impose restrictions to reduce fraud, especially when ads contain phone numbers alongside brand names. To succeed, affiliates must carefully select keywords—branded keywords work best, but direct use of brand names in ad copy is discouraged.
Creative ads that focus on generic flight booking solutions tend to perform well, especially when paired with well-researched keyword targeting. Flight booking campaigns require patience and strategy but can yield impressive results when done right.
2. Google Ads + Pest Control Services
Pest control is a seasonal yet high-demand niche in regions like the U.S. where many homeowners face insect issues during warmer months. In this space, most traffic (about 90%) comes from call-only ads, with the remainder coming from click-to-website ads.
Popular keywords include "pest control near me," geo-targeted terms like “pest control Los Angeles,” and specific insect exterminator phrases. One challenge is the fragmented nature of the market, with many advertisers focusing on specific zip codes. Because demand can vary significantly by location, targeting larger areas like states (California, Texas) is often a safer strategy.
ROI in this niche typically ranges between 30% to 50%, with payouts per call usually between $20 and $35.
3. Google Ads + Auto Insurance
Auto insurance offers perform best when using call-only ads on platforms like Google Ads. Keyword strategies include targeting by state (e.g., "auto insurance California"), by car make ("Toyota auto insurance"), or even by insurance company brand names.
This niche offers consistent volume and average ROI around 30%. Payouts per lead range from $7 to $13, while pay-per-call averages are between $28 and $32. While there are often no strict limits on advertising volume, a downside is that many auto insurance offers use long and complex IVR systems, which can impact conversion rates.
4. Google Ads / Facebook Ads + TV and Internet Services
This niche covers cable or satellite TV subscriptions, home internet installation, or combined packages. When targeting search traffic, it’s crucial to filter out keywords related to customer service inquiries and focus only on those with purchase intent.
Combining click-to-call and website traffic strategies works well here. Facebook click-to-message ads integrated with Messenger bots provide a smooth user journey: the bot collects basic info, confirms zip codes, and then offers a direct call option.
Typical payouts per qualified call range from $9 to $12, making this vertical accessible and moderately profitable.
5. Google Ads + Rehab Services
The rehab niche (alcohol and drug treatment) is highly competitive and complex due to regulatory restrictions. Advertising often requires special licenses, which are typically linked to a single Google Ads account, limiting opportunities for affiliates.
However, some groups of keywords do not require a license, and partnering directly with smaller rehab centers can open doors to exclusive licensing arrangements. Payouts in this vertical are among the highest in Pay Per Call, with payments ranging from $40-$50 for 30-second calls, up to $400-$500 for calls lasting over 3 minutes.
This niche demands experience and strong relationships but can be incredibly profitable.
6. Google Ads / Facebook Ads + Insurance (Health Insurance Under 65)
Health insurance for people under 65 is one of the costliest but rewarding verticals. Successful campaigns often use pre-landing pages where users enter their zip codes and compare plans before filling out lead forms. Including a call button at the end encourages qualified calls.
Google Ads campaigns should be backed by substantial account credit limits (around $350) due to high CPCs. Facebook campaigns mirror this flow with similar pre-landing and lead form strategies.
ROI in this vertical generally falls between 20% and 30%, with average payouts per lead of $8-$11 and per call payouts around $45.
7. Facebook Lead Ads + Legal, Medicare, and Credit Repair Niches
Facebook Lead Ads allow affiliates to generate leads directly on Facebook through pre-built lead forms, followed by a call-to-action button that encourages phone calls. This setup is especially effective for Legal services, Medicare (health insurance for over 65), and Credit Repair niches.
Legal offers benefit from a “warm” audience that typically calls without the need for call centers. In contrast, Medicare and Credit Repair require more nurturing, often involving call centers to follow up with potential customers.
Typical payouts include $30-$35 per Medicare call, $18 per Credit Repair call, and up to $140 per sale in the Credit Repair vertical.
Final Thoughts
Pay Per Call marketing is a highly rewarding niche when approached with a strategic combination of offers and traffic sources. The key to success lies in choosing the right vertical, understanding traffic nuances, and optimizing ad creatives and keywords accordingly.
If you're considering entering Pay Per Call marketing, focus on mastering one or two niches first. Whether it’s pest control, auto insurance, or rehab services, each vertical has unique challenges and opportunities. Properly executed campaigns can generate strong returns and establish long-term affiliate revenue streams.