Case Study: Simplifying Popunder Campaign Management with Trafficshop: A Feature-Packed Solution for Smarter Media Buying

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Running multiple campaigns across different ad networks can be a nightmare — each platform has its own quirks, settings, and processes. For many media buyers, this complexity gets in the way of what really matters: optimizing performance and increasing ROI. That’s where Trafficshop comes in, especially for those managing popunder traffic in high-volume verticals like adult, gaming, and utilities.

In this case study, we’ll explore how Trafficshop has simplified the entire process with a powerful set of tools designed for efficient campaign management, precise targeting, and time-saving automation.


Smart Campaign Scheduling: Days of the Week

Trafficshop lets you schedule your popunder ads by specific days of the week. This means you can focus your spend on the days when your audience is most active, while avoiding low-engagement periods. It’s a simple yet highly effective way to reduce waste and stretch your budget further — with fewer daily check-ins required.

Geo-Targeting by City & Town

Fine-tuned geo-targeting is key to boosting conversions, especially when promoting region-sensitive offers. With Trafficshop, you can narrow down traffic to specific cities or towns rather than just countries. This level of control helps ensure your ads reach users who are more likely to engage and, more importantly, to pay.


Duplicate Campaigns in Seconds

Setting up a new campaign from scratch every time wastes valuable minutes. With the duplicate campaign feature, you can clone an existing campaign and make small adjustments. Whether you’re testing new geo’s or rotating creatives, this tool saves time and helps you launch faster.

Multiple Landers with Traffic Splitting

Running A/B tests? Trafficshop allows you to assign different percentages of traffic to various landing pages within the same campaign. This helps identify which page performs best — enabling smarter decisions on where to focus traffic moving forward.


API Access with Black/White List Control

If you’re managing traffic at scale, manual controls aren’t enough. Trafficshop's API access includes white and black list management — allowing automated control of sources directly through your system. No need to log in manually each time you want to update a list.


Smart Budgeting with Recommended Bids

Before launching your campaign, you can check the recommended bid for your selected traffic. This shows how your bid compares with competitors, helping you stay competitive without overspending. Knowing your position in the bidding pool ahead of time sets the stage for stronger results.


Control Hits per Source

Don’t let your traffic flood in from one dominant source. With the hits-per-source feature, you can manage how much traffic each source delivers. This keeps your testing fair and allows for more balanced data analysis across zones.


Open Marketplace Access

Trafficshop offers an open marketplace where you can view all available sites and their volumes. This transparency helps you plan campaigns strategically — selecting sites that align best with your targeting needs and budget. No guesswork involved.


Volume Capping: Set & Forget

Worried about overspending or running your campaign too long? Set a total volume cap, and the system will automatically pause the campaign once that volume is reached. This "set-and-forget" feature helps avoid mid-night panic sessions wondering if your ad spend has gone rogue.


Postback Tracking for Conversions

Keep everything in one place with postback tracking. Monitor and analyze conversions directly within your dashboard for a complete overview of what’s working and what’s not. It’s a vital feature for optimizing based on real performance metrics.


Final Thoughts

Trafficshop has been refining its features since 2008 to make campaign management intuitive, efficient, and results-driven — especially for popunder traffic. Whether you're a seasoned affiliate or a beginner media buyer, having access to these tools means less time wrestling with settings and more time focused on scaling.

In a space where every second and every dollar count, simplicity and control are your greatest assets — and that’s exactly what Trafficshop delivers.
 
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