Hey everyone,I’m excited to share a recent success story that highlights just how powerful Push Tag technology can be for boosting ad revenue. Over the past few weeks, we’ve tested this tool in real campaigns, and the results have been nothing short of impressive. If you’ve been looking for a way to squeeze more profit from your existing traffic without completely overhauling your setup, this one’s worth your attention.
Background
We worked alongside an advertiser promoting an Android utility app in top-tier countries. The traffic source for this campaign was primarily from push notification ads, but the real magic happened when we introduced Push Tag to the pre-landing page.
For those unfamiliar, Push Tag is a smart monetization tool that allows you to collect push notification subscribers directly from your pre-landing pages. These subscribers can then receive additional targeted messages, generating extra income beyond your main offer. The idea is to turn every visitor into a potential long-term revenue source, even if they don’t convert on the first visit.
Campaign Details
- Traffic Type: Push
- Offer Type: Android utility app
- GEOs Targeted: USA, Great Britain, Canada, Australia
- Ad Spend: $4,650
- Revenue: $7,350
- Net Profit: $2,700
- ROI: 58%
The campaign was structured to split test performance with and without Push Tag implemented. This allowed us to clearly measure the impact of the tool without any guesswork.
What Happened in Testing
We ran the tests for one week each. Interestingly, adding Push Tag did cause a small drop in the clickthrough rate to the offer — about 2%. This might sound like bad news at first, but here’s where it gets exciting: the revenue from push subscribers more than made up for the difference.
The push notifications sent to these new subscribers generated an additional $1,930 in income — money that wouldn’t have been earned otherwise. In fact, when we compared total earnings, the revenue from push notifications alone exceeded the combined revenue from push and the offer by over 25%.
It’s worth noting that in tier 1 countries, opt-in rates for push subscriptions are generally lower compared to other regions. However, even with this challenge, the payouts exceeded expectations, proving that quality traffic with high-value offers can still produce strong results.
Key Takeaways
- Push Tag is a Revenue Multiplier
Even if your main offer is performing well, adding Push Tag can increase total earnings by up to 30% or more. - Low CPA Campaigns Benefit the Most
When traffic costs are lower, the extra income from push subscribers can completely offset ad spend, leaving you with pure profit. - Tier 1 GEOs Can Still Deliver Big Profits
Don’t be discouraged by slightly lower opt-in rates in high-value countries. The revenue potential per subscriber is higher, which can make up for the volume difference. - Small CTR Drop is Worth It
The 2% CTR decrease to the main offer was negligible compared to the additional push revenue gained.
Final Thoughts
Push Tag isn’t just a side feature — it’s a strategic tool that can significantly change how you monetize traffic. In this campaign, it turned a good ROI into an outstanding one, and it has the potential to do the same for many others. If you’re already driving targeted traffic to pre-landing pages, adding Push Tag could be one of the simplest and most effective ways to scale your profits without dramatically changing your existing funnel.
Sometimes, it’s not about working harder — it’s about adding the right piece to the puzzle. Push Tag was that missing piece for us, and the numbers speak for themselves.