Company Background
Datawrkz Business Solutions Pvt. Ltd., a subsidiary of Nazara Technologies (acquired 2022), employs over 250 people and reported ₹157Cr (~$18.7M) in revenue (2023). Founded by Senthil Govindan (CEO) and Anand Prakash (COO), it has acquired Space & Time Media (UK, 2024) to expand in Europe and North America. Partnerships with Google, Amazon, and Meta enhance its reach. AffPaying and Glassdoor (3.8/5 rating) reviews praise its expertise and culture, though transparency is limited.
Advertising Formats and Services
Datawrkz offers diverse ad formats:
- Display Ads: Banners, interstitials for desktop/mobile.
- Video Ads: Pre-roll, in-stream, and CTV for engagement.
- Native Ads: Contextually integrated for seamless experiences.
- Social, Search, Audio: Campaigns on Meta, Google, and programmatic audio.
Pricing includes CPA, CPC, CPI, CPL, CPM, CPV, Revshare, and Flat Rate via RTB. Key features: - Targeting: Geo, demographic, behavioral via Vizibl DSP.
- Analytics: Real-time tracking of TROAS, CPM, and conversions.
- Compliance: GDPR/CCPA-compliant with fraud detection.
Integrations with AppNexus, DoubleClick, and Amazon DSP ensure premium inventory.
For publishers, Mediawrkz provides header bidding (BidAmp) and ad units (AdPrimus), optimizing yield with smart ad refresh and high eCPM rates. No minimum payout, with 24/7 traffic monitoring.
For advertisers, the Vizibl DSP offers self-serve or managed campaigns, driving TROAS with clients like Insomnia Cookies reporting strong results. Datawrkz's Independent Trading Desk supports omnichannel strategies across CTV, video, and social.
Technology
Datawrkz's cloud-based platform uses AI for bid optimization, audience targeting, and fraud detection. Built with Joomla, WordPress, and proprietary tech (BidAmp, AdPrimus), it supports HTML5, JS tags, and APIs, integrating with Google Cloud and Meta. The Vizibl DSP is user-friendly, requiring minimal technical expertise.
Requirements
- Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
- Publishers: Require quality content and API/JS integration.
- Technical: Minimal coding with plug-and-play setup.
Datawrkz reaches millions globally, delivering high ROAS through precise targeting and fraud-free traffic. Its transparent model and partnerships with Nestle and Fox Movies ensure scalability. Publishers benefit from guaranteed payments and high fill rates, while advertisers gain from low CPMs and campaign optimization.
Challenges
Limited financial transparency and occasional operational gaps may concern publishers. Competition from larger DSPs like GroupM limits market share. Low website traffic (4.71k monthly visits) suggests niche visibility, and some clients report integration issues with ad exchanges. Glassdoor notes workload challenges despite a strong culture.
Recent Results
In 2024, Datawrkz acquired Space & Time Media, expanding its global footprint. Nazara invested ₹15Cr to fuel growth, with campaigns for Myco.io achieving an $80M valuation. Its blog highlights trends in CTV and programmatic audio, aligning with the $400B mobile ad market (2024 projection). Clients praise its TROAS improvements and transparency.
Conclusion
Datawrkz is a dynamic ad tech firm excelling in programmatic advertising and monetization. Its AI-driven Vizibl DSP, Mediawrkz SSP, and global partnerships deliver strong ROI for advertisers and publishers. Despite challenges like transparency and competition, Datawrkz's innovative solutions and client-centric approach make it a compelling choice for digital advertising.