Audio searches, such as those made through voice assistants like Siri, Alexa, or Google Assistant, can indeed generate zero-click traffic. When users ask voice-enabled devices questions, the responses are often delivered directly on the device without the need to click on any search results. For example, a user might ask, "What's the weather today?" and receive a spoken answer immediately, without being redirected to a website. This trend is growing, especially for queries related to local services, trivia, or quick facts. While audio searches can drive traffic to businesses through direct answers, they also limit the opportunity for traditional click-throughs, making it crucial for businesses to optimize content for voice search and featured snippets to remain visible.