What differs between local pack results and zero-click searches?

[Brajet]

Local pack results and zero-click searches both aim to offer immediate answers to users, but they serve different purposes. Local pack results appear for location-based queries and showcase businesses, maps, and contact details directly in the search results. These results help users find nearby services, such as restaurants or stores, without clicking further. On the other hand, zero-click searches provide information directly on the search results page, such as weather forecasts, definitions, or quick facts, without the need to visit a website. While local packs prioritize promoting local businesses and guiding users to physical locations, zero-click searches focus on delivering quick, factual answers, offering convenience for users who don't need to navigate away from the search engine