Zero-click searches do not make SEO irrelevant; instead, they reshape its focus. Zero-click searches occur when users get answers directly on the search results page, without needing to click through to a website. While this might reduce traffic for some sites, it highlights the importance of optimizing content for featured snippets, knowledge panels, and rich results. SEO strategies now must prioritize providing clear, concise, and authoritative information that search engines can easily extract. Additionally, zero-click searches increase brand visibility and trust if done right. Therefore, rather than making SEO obsolete, zero-click searches encourage a smarter, more user-focused approach to optimization, ensuring websites remain relevant in evolving search landscapes. SEO adapts—it doesn't disappear.
