Registered as a limited company in Nigeria, Dochase operates with 11–50 employees and has raised funding through angel and seed rounds, including $10,000 in 2015. Its revenue is undisclosed, but Nigeria's $6.3 billion digital ad market and Dochase's 600+ clients suggest strong growth. As a Google and Facebook Adtech partner, it serves major brands across Africa, the US, and Europe, capitalizing on Nigeria's 95 million internet users.
Advertising Formats and Services
Dochase offers diverse ad formats for performance and brand campaigns:
- Display Ads: Banners and rich media for web and mobile.
- Video Ads: Pre-roll and in-stream, targeting platforms like YouTube.
- Native Ads: Contextually integrated for seamless engagement.
- Rich SMS & USSD: Interactive messaging for offline audiences.
- Header Bidding: Uses Prebid.js for competitive auctions.
- Targeting: GEO, device, IP, and behavioral targeting with retargeting pixels.
- Analytics: Tracks impressions, CPA, and conversions in real time.
- GDPR/CCPA Compliance: Ensures privacy with consent tools.
Operational Model
For publishers, Dochase provides a contextual ad network with API/ad tag integration, no minimum traffic requirements, and monetization for blogs and apps. Its DSP and SSP enable efficient inventory sales. Payout reliability is generally positive, though fraud detection may lead to disputes.
For advertisers, Dochase offers self-serve or managed campaigns with quick setup. Its DSP reaches 5 million daily users, with tools like snap-call and WhatsApp chatbots for lead generation. Campaigns for Tecno and Bet9ja demonstrate strong ROI.
Technology: The cloud-based platform uses AI for fraud detection, audience targeting, and optimization, supporting HTML5, VAST, and Google API integrations.
Requirements
- Advertisers: Need IAB-compliant creatives; basic UI skills suffice.
- Publishers: Require quality content and API/ad tag integration.
- Technical: Minimal coding with a user-friendly interface.
Dochase delivers cost-effective campaigns with robust targeting, generating over 5 million monthly conversions. Its focus on emerging markets, local currency pricing (Naira), and partnerships with 50,000+ publishers ensure accessibility and reach. AI-driven tools and chatbot integrations enhance engagement, while compliance with GDPR/CCPA builds trust. Case studies show success with Tecno's 6-month campaign and Budweiser's engagement-driven ads.
Challenges
Limited transparency on financials and mixed publisher feedback on payment disputes due to fraud detection pose risks. Competition from global DSPs like Xandr may limit market share. Its focus on premium publishers could exclude smaller sites, and complex tools may require onboarding for new users. Some concerns about server-hosted suspicious sites lower trust scores, though no active threats are reported.
Recent Results
In 2023, Dochase's PushAd service achieved 245,000 daily unique visitors and 75 million monthly views. Its campaigns for brands like Nosh and Bet9ja boosted brand awareness and user acquisition across Nigeria's key cities. The platform's growth aligns with Africa's programmatic ad market, projected to reach $5 billion by 2028.
Conclusion
Dochase Adx is a pioneering ad network in Africa, leveraging AI, data, and programmatic tools to deliver high-ROI campaigns. Its focus on emerging markets, diverse ad formats, and compliance makes it ideal for brands and publishers. Despite challenges like payment disputes and competition, Dochase's innovative solutions and local expertise position it as a key player in digital advertising.