Does color choice matter in pop ad performance?

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Color choice can really affect how people respond to pop ads. Bright and bold colors like red, orange or green often stand out more and can lead to better results. These colors usually catch the eye fast, especially when the user is not expecting the ad. But the color also needs to fit the message. If the ad looks strange or uncomfortable, people may close it quickly. A clean and simple design with the right colors can help people stay longer. What kind of colors have you noticed that get more attention in pop ads?
 
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