Does longer cookie attribution benefit push ads in their promotion of affiliate offers?

[Brajet]

Longer cookie attribution can significantly benefit push ads in promoting affiliate offers. Push ads often initiate top-of-funnel engagement, meaning users may not convert immediately. A longer cookie window allows affiliates to receive credit for conversions that happen days or weeks after the initial ad interaction. This is especially valuable for higher-ticket or B2B offers, where the decision-making process is longer. Extended attribution windows improve tracking accuracy, incentivize affiliates to invest in push ad campaigns, and ensure fair compensation for their efforts. However, balancing this with user privacy and data regulations is essential. Overall, longer cookie durations support better affiliate ROI and campaign sustainability in push advertising.