From what many email marketers have noticed, plain text emails often have a better chance of reaching the inbox, especially when promoting affiliate offers. One reason is that plain text emails look more natural and less like promotions or ads, which email providers usually scan for. Emails with too many images, flashy designs, or heavy formatting sometimes get flagged and sent to the spam folder.
When sending affiliate emails, it's good to focus on getting your message across in a way that looks like a normal conversation. Plain text can help with that. It also loads faster and doesn’t depend on the reader’s device to display properly. However, this doesn’t mean every email must be plain text only. Testing both styles is a good way to see what works best for your audience.
Some people might have different results, so it’s useful to hear other views or what has worked for others trying to promote affiliate products through email.
When sending affiliate emails, it's good to focus on getting your message across in a way that looks like a normal conversation. Plain text can help with that. It also loads faster and doesn’t depend on the reader’s device to display properly. However, this doesn’t mean every email must be plain text only. Testing both styles is a good way to see what works best for your audience.
Some people might have different results, so it’s useful to hear other views or what has worked for others trying to promote affiliate products through email.