Ever built a display campaign without using lookalikes or retargeting?

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Brajet

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I recently tried building a display campaign without using lookalike audiences or retargeting. I focused on broad interest targeting and tested different creative angles to see what would stick.

I also experimented with various placements and ad formats to reach new users. The results were mixed since I didn't have the usual warm audience to rely on.

It felt like starting from scratch, which was both challenging and interesting. I'm curious how others handle campaigns without those common targeting tools.

Ever built a display campaign without using lookalikes or retargeting?
 
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