Key Features
- Mindset Graph™: GumGum's Mindset Graph™ identifies ideal contexts, topics, and keywords for ads in real-time, enhancing relevance and engagement.
- High-Impact Ad Formats: Formats like In-Image and In-Screen ads are placed within relevant content, where user attention is highest, leading to increased engagement.
- Brand Safety: GumGum's platform combines image recognition technology with natural language processing to scan webpages for unsafe images and analyze on-page text to identify objectionable words or sentiments, ensuring brand safety.
Performance Metrics
- Viewability: GumGum's contextual ads have a 92% ad viewability average, compared to 55% for standard formats.
- Engagement: Rich media formats were viewed nearly 5 times more than standard formats, with an average viewable time of 46 seconds.
- Brand Recall: There was a 41% increase in spontaneous recall and a 69% increase in prompted recall from audiences when high-impact formats were placed in relevant environments.
Global Reach
- Monthly Impressions: GumGum delivers over 200 billion monthly impressions across more than 250 Comscore 1000 sites.
- Audience Reach: The platform reaches over 550 million unique users globally.
- Geographic Distribution: Usage is concentrated primarily in the United States, followed by India and Japan.
Pricing
GumGum does not publicly disclose pricing information on its website. Pricing is likely customized based on campaign requirements, targeting options, and ad formats. For detailed pricing, it is recommended to contact GumGum directly.
Conclusion
GumGum stands out in the digital advertising landscape by prioritizing contextual relevance and user engagement. Its advanced technology and high-impact ad formats offer advertisers a powerful tool to connect with audiences in meaningful ways. With proven performance metrics and a broad global reach, GumGum is a compelling choice for brands seeking effective and privacy-respecting advertising solutions.