Have you tested humor in B2B display ads?

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Brajet

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Hey everyone, I've been experimenting with B2B display ads and recently tried adding humor to the creatives. I used light jokes and playful language in some ads to see if it would catch more attention. I also tested more serious versions alongside to compare reactions.

Some ads got better click rates, while others didn't seem to connect as well. I'm still figuring out how humor fits in a professional setting without losing credibility. It's interesting to see how different audiences respond.

Have you tested humor in B2B display ads?
 
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