Have dynamic display ads ever outperformed static for you? In what niche?

Brajet

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Hey everyone, I've been testing different types of display ads recently. I started with static images since they're easier to create and manage. After a while, I tried dynamic display ads that change content based on user behavior or preferences. I ran some campaigns in niches like fitness and tech to see how each performed.

I noticed dynamic ads can feel more personalized, which sometimes leads to better engagement. In some cases, static ads held their own, especially when the message was clear and bold. I'm still figuring out which works best depending on the audience and product.

Have dynamic display ads ever outperformed static for you? In what niche?
 
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