Have you tested using editorial team input to improve native ad headlines?

[Brajet]

I've been really intrigued by the idea of using editorial team input to improve native ad headlines. I recently involved our editors in brainstorming sessions for a few campaigns. They suggested headline angles that I hadn't considered before.

I tested those headlines alongside my usual options and tracked engagement closely. Some of the editorial ideas performed surprisingly well, catching more attention and clicks. I also noticed how their perspective brought a fresh tone to the ads.

I'm still exploring how to make this collaboration a regular part of my process.

Have you tested using editorial team input to improve native ad headlines?