Incentivized Pay-Per-View (PPV) ads offer a unique monetization strategy where users receive rewards—such as points, credits, or in-game items—for watching advertisements. This model ensures high view-through rates, making it attractive to advertisers seeking guaranteed exposure. Publishers monetize by integrating these ads into apps or websites, earning revenue each time a user views an ad. While some argue that incentivized views may not reflect genuine interest, careful targeting and quality content can still drive meaningful engagement. This method is particularly effective in gaming and mobile apps, where users are accustomed to reward-based interactions. Overall, incentivized PPV ads create a win-win ecosystem: advertisers gain impressions, users earn rewards, and publishers generate consistent income from ad placements.
