Combining programmatic ads with direct ad buys can help spread out traffic sources and balance results. With programmatic, you let the system find placements based on data and targeting. It’s useful for reaching more people across many sites. Direct ad buys, on the other hand, give more control since you deal directly with a specific website. This can help build stronger relationships and lock in better placements. Mixing both means you can test broad reach while also keeping steady spots that perform well. Some start with direct buys to test offers, then add programmatic to scale up. Others do the reverse. It depends on how much control is needed. Has anyone seen better performance when mixing both methods?
How can I mix programmatic ads with direct ad buys?
- Thread starter Daniel
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