How do you adjust your creative approach for programmatic display vs. direct buys?

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Brajet

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I keep wondering why my creative approach feels different when working on programmatic display versus direct buys. I tried using more dynamic, data-driven visuals for programmatic ads. Those seemed to adapt well to automated placements and varied audiences.

I focused on polished, brand-heavy designs tailored to specific sites. The process felt more hands-on and personal. Each method required a different mindset, which made me question how flexible my creativity really is.

How do you adjust your creative approach for programmatic display vs. direct buys?
 
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