Adjusting your ad bids by time of day helps you spend more when users are active and cut back when they are not. Most ad platforms have dayparting features that let you set different bid amounts for different hours. For example, if your traffic converts better in the evening, you can increase bids during that time to get more views. If mornings don’t perform as well, you can lower your bids to save money. This way, your budget is used more wisely throughout the day. What are your thoughts on changing bids based on the time people are most active?