Exclusion lists help block your ads from showing on websites or apps that don’t bring good results. If you notice certain placements give clicks but no conversions, you can add them to your exclusion list. This helps you save money by not paying for traffic that doesn’t help your goals. Over time, your budget goes more toward high-performing sites, which can boost your return. You can also exclude audiences who already converted, so you don’t waste impressions on them. Most ad platforms let you set these lists easily. It’s a simple step that can improve how your ads perform. What are other ways people are using exclusion lists to stay more focused?
