How can I use Google Analytics to improve SEO and SEM campaigns?

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btaliat

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Google Analytics has been one of the tools designed by SEO and SEM users to get their tracking done with ease. With Google Analytics tool, users would be able to know their websites' performance, know how their competitors are fairing and other metrics that need to be improved on.

As Google can be used to improve SEO, it can as well be used for SEM campaigns. However, it takes different ways to get this done. What is your take about this? Share your views in the comment box below.
 
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