You can improve display ads by using data from people’s past actions, like the pages they visited or the products they viewed. This is called retargeting. If someone looked at a product but didn’t buy, you can show them that same product in an ad later. Some tools let you go even deeper, like showing different ads depending on how far someone went in the buying process. For example, someone who added something to the cart can see a reminder ad, while someone who only visited the homepage might see a broader message. It helps to keep your ads connected to what the user already showed interest in. Has anyone here used retargeting to bring people back to a page?
How can I use people’s past behavior to show them better display ads?
- Thread starter Daniel
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