Weather data can be helpful when running display campaigns, especially for products that are affected by the season or climate. For example, ads for raincoats, heaters, or umbrellas can do well when it's raining in a specific area. The same goes for sunglasses, fans, or summer drinks during hot weather. Some ad platforms allow you to target based on weather conditions, and there are tools that give this kind of live data. You can set your ads to show only when the weather meets certain conditions. This makes your message feel more relevant and timely. It also saves your budget because your ads show only when the offer makes sense. What are some other ways weather could affect what people buy?