How can one offset ad fatigue when using push ads to promote affiliate offers?

[Brajet]

To offset ad fatigue when using push ads for affiliate offers, marketers should prioritize variety and relevance. Regularly updating ad creatives—such as headlines, images, and calls-to-action—keeps content fresh and engaging. Segmenting audiences and personalizing messages based on user behavior or interests increases relevance and reduces annoyance. Implementing frequency caps helps avoid overwhelming users with too many notifications. Timing also matters; sending push ads at optimal hours can improve engagement. A/B testing different ad formats and messaging provides insight into what resonates best. Additionally, rotating affiliate offers prevents users from seeing the same promotions repeatedly. By focusing on quality, personalization, and controlled delivery, affiliates can maintain user interest, extend campaign lifespan, and achieve better performance while minimizing the effects of ad fatigue. What's your take on this?