Using dynamic creatives in pop ads can help show the right message to the right people. These creatives can change based on things like the user’s location, device or time of day. For example, someone in a cold area could see an ad about winter jackets, while someone else might see summer clothes. This makes the ad feel more personal, which can help get more clicks or actions. It also helps keep the ads from feeling the same every time. A simple change in words or images based on user details can improve results. What other ways do you think dynamic creatives can help pop ads?