Creatives have a strong impact on the click-through rate (CTR) of push ads on RichPush. A creative includes the headline, image, and short message that users see. If these parts are not attractive or clear, people might just ignore the ad. A bright image or something that grabs attention can make someone stop and read. Headlines that create curiosity or offer something interesting also help. Sometimes even changing just one word or the image can bring more clicks. Testing different versions of your creative is important because it helps you find what works best. If your CTR is low, the first thing to change is the creative before anything else. Ads that speak directly to a problem or show a benefit usually do better. What are your thoughts on how creatives affect results in your own campaigns?
