For SOI sweepstake offers, creatives that feel simple, direct, and exciting usually do well. A lot of people respond to curiosity or rewards, so using images of gifts like smartphones or cash can help grab attention. Bright buttons and headlines like "You've been selected" or "Click to claim" also attract clicks. It's better when the creative looks clean and doesn't have too much going on. Sometimes, localizing the image or text to match the user's country can improve results. For example, using a local flag or phone brand that's popular in that region. It also helps when the creative looks like a notification or alert because it matches what people already see on their phones. But it's always good to test different versions to see what works better. What type of creatives have you seen perform better for your sweepstake ads?