A/B testing is a simple way to find out which push notification message performs better. To do this, you send two different messages to two small groups from your subscriber list. Each message should promote the same affiliate offer, but with a different headline, wording, or call to action. For example, one message might say “Grab 30% off now” and the other could say “Today only: Get 30% off.” After sending, check which one gets more clicks. That’s your winning message. Then, send that version to the rest of your list. It’s important to change only one thing at a time so you know what made the difference. Has anyone tried A/B testing on their campaigns before?
How do I A/B test different push notification messages for the same affiliate offer?
- Thread starter Daniel
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