Adding dynamic content to push messages can help you get more clicks and conversions. One way is by using tokens like {city} or {device} in your push copy. This shows users something that feels more personal, like “Special deal for Lagos users!” or “Your iPhone deal is here.” It catches attention better because it feels more direct. You can also change the image or icon in your push message to match the offer you're promoting. If you're running different offers for men and women, you can set up your campaign to show different messages based on user data. This makes your push ad look more relevant. Dynamic content doesn’t mean making huge changes — even small touches like using someone’s location or device can improve engagement. It’s simple to set up on most ad platforms. Has anyone noticed better results after testing this kind of content?