Using urgency in push messages can really boost traffic to affiliate offers. When messages create a sense of limited time, like saying "Offer ends tonight" or "Only a few items left," people feel they need to act fast. This grabs their attention and makes them more likely to click through to check out the offer. Urgency works because it taps into the fear of missing out, encouraging quick decisions. However, the message must feel genuine and not overused, or it might lose impact. Balancing urgency with clear, appealing content about the offer is key to driving clicks and conversions. For example, highlighting a discount with a countdown timer can be effective. It's about creating excitement without being pushy. What are your thoughts on using urgency in push messages?