How do I combine video and static banners effectively?

Daniel

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Using both video and static banners in a campaign can help reach different types of viewers. Some users respond better to quick, eye-catching videos while others prefer simple images with clear text. One way to combine them is to run both formats in the same campaign and let the data show which one gets better results. You can also use static banners to retarget users who watched part of the video but didn’t click. That way, the campaign stays connected and keeps reminding the user. Matching the style and message across both formats helps everything feel more consistent. Has anyone tried this and noticed a clear winner between video and static ads?
 
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