To use geo-targeting in your push notifications, you’ll first need a push notification platform that supports location targeting. Most tools allow you to collect the user’s location when they subscribe, either through their browser or device settings. Once you have their location data, you can send messages that are relevant to their area. For example, if you’re promoting an offer that only works in the UK, you can set your campaign to reach only users in that region. This helps increase clicks and conversions because the message feels more personal and relevant. Just make sure the offer actually works in that country before sending it. Also, test different areas to see which ones respond better. It’s a smart way to avoid wasting impressions. What’s your take on using location-based targeting in your campaigns?